Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on A Dream of Red Mansions-Themed Food Packaging Design Based on Emotional Design Theory

Jiale QuCentral South University*

* Corresponding author: [email protected]

Abstract

Objective To address the contradiction between the "homogenization of cultural IPs" and the "upgrading of users' emotional needs" in current cultural-themed food packaging, this study takes the A Dream of Red Mansions IP as an example to develop a user emotional demand-centric and data-driven food packaging design method, aiming to enhance the cultural and emotional value of products and user satisfaction.Methods First, user interviews and competitor analysis were conducted to qualitatively explore user needs and the emotional connotation of the IP. Second, the three-level theory of emotional design was integrated with the Kano model to establish a research framework: emotional design theory was applied to decompose needs into design elements, followed by quantitative analysis of user demand attributes through Kano model questionnaires to accurately identify key design points and their priorities.Results A design logic chain and specific design strategies were developed to translate the cultural symbol system of A Dream of Red Mansions into "visual symbols-functional experience-emotional resonance".Conclusion The comprehensive research framework for food packaging design established in this study can scientifically convert the emotional core of classic IPs into implementable design parameters, effectively enhance the emotional experience and market competitiveness of packaging, and offer actionable academic paradigms and practical pathways for the innovative development of similar cultural IP products.

Keywords: Emotional Design; Kano Model; Food Packaging Design; User Demand Analysis; A Dream of Red Mansions
Published: April 13, 2026
DOI: 10.54254/2753-7064/2026.BJ32703
Volume: CHR Vol.105
pp. 157-165
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