Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of the Socioeconomic Contributions of Fans Behavior Influenced by Star Effect in the Era of Mass Audiences

Xiaoxiao LiuCapital University of Economics and Business*

* Corresponding author: [email protected]

Abstract

In 2005, the domestic talent show Melody Makers burst onto the scene, igniting a nationwide craze for star worship. The term "idol" gradually entered the public consciousness. This phenomenon transcended mere entertainment, representing a distinct fans culture that evolved into a fans economy centered on idol worship. In today's era of online popularity metrics, this fanbase's consumption mindset has shifted from "I need it" to "It's related to my idol". Evidently, the star effect profoundly influences fans' behavior across all facets of social life while simultaneously driving economic growth in various sectors. This paper primarily explores the contributions of fans to China's socioeconomic landscape driven by the star effect in the era of traffic. Focusing on three major industries (tourism, retail, and film), it employs methods such as questionnaire surveys and case studies to investigate these impacts. Ultimately, it demonstrates that fans consumption driven by emotional bonds has become an undeniable industrial force in contemporary society.

Keywords: star effect; fans; age of traffic; socioeconomic landscape
Published: April 13, 2026
DOI: 10.54254/2753-7064/2026.BJ32694
Volume: CHR Vol.105
pp. 204-209
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