Communications in Humanities Research ISSN: 2753-7072
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Research Article

Exploring Pathways of Emotional Commodification: Media Production and Symbolic Consumption in Jubensha Mystery Experiences

Shiyang YuWuhan Polytechnic University*

* Corresponding author: [email protected]

Abstract

Against the backdrop of the experience economy and the rise of emotional consumption, Jubensha (particularly those centered on emotional narratives) have emerged as a quintessential phenomenon of "paying for emotions". Drawing on media theory, emotional labor theory, and consumer society theory, this paper constructs a framework for the emotional commodification industrial chain by using the examples of Eternal Glory (LiuFang in Chinese) and The Seven-Thousand-Mile Homecoming (Gui Tu Qi Wan Li in Chinese). The study systematically elucidates the entire process of emotional commodification in Jubensha, spanning script design, production, venue operations, and symbolic consumption. Findings reveal that emotions are systematically commodified within the Jubensha industry, forming an efficient production and consumption chain. The study further highlights the risks of homogenization, instrumentalization, and diminished authenticity in existing works. This research offers new perspectives on the experience economy and emotional mediation in the digital age.

Keywords: Jubensha; Emotional Commodification; The Seven-Thousand-Mile Homecoming; LiuFang; Emotional Labor
Published: March 9, 2026
DOI: 10.54254/2753-7064/2026.BJ32088
Volume: CHR Vol.105
pp. 57-62
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