Multi-dimensional Analysis of the Phenomenon of Audiences Neglecting Sculpture Exhibits in Traditional Art Exhibition Halls and Research on the Optimization Path of Curating
Abstract
Traditional comprehensive art museums tend to overemphasize paintings while neglecting sculptures, reflecting an imbalance in contemporary exhibition ecosystems. Existing research tends to attribute this phenomenon to singular factors, failing to systematically integrate multiple influences including audience psychology, exhibit characteristics, spatial design, and socio-cultural contexts. This study systematically investigates the complex causes of this phenomenon and proposes a scientific exhibition strategy centered on sculptures. A mixed-method approach combining participant observation, questionnaire surveys, and literature reviews is adopted to conduct a comprehensive analysis of audience behavior, preferences, and exhibition environments. The findings reveal that audience neglect results from economic choices in attention allocation, inherent visual disadvantages of sculptures, optimized exhibition space designs for paintings, and the combined influence of popular culture and social media trends. This phenomenon stems not from insufficient artistic value of sculptures, but from mismatches in exhibition systems and viewing paradigms. The key to reform lies in reconstructing spatial narratives, transforming curatorial conventions, and establishing a "scientific attraction strategy" centered on sculptures' three-dimensional characteristics. This requires shifting from passive display to active engagement through coordinated environmental design, multisensory technology integration, and educational communication to foster deeper dialogue between sculptures and audiences.
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