Analysis of the Impact of Cultural Elements in Chinese Animated Films on International Market Dissemination - Taking Ne Zha 2 as an Example
Abstract
In recent years, the frequency and number of Chinese animated films "going global" have been increasing year by year. The Chinese traditional culture contained in each film has also sparked a wave of discussions in the international market. This article takes the huge success of Ne Zha 2 as the starting point to explore the dissemination impact of Chinese cultural elements in animated films on the international stage. The research reveals that through industrial upgrading and content innovation, Chinese animated films have promoted the further development of the industry. However, they also face challenges such as a single industrial structure and intense international competition pressure and the limitation of the subject matter and so on. This article, based on case studies and theoretical analysis, proposes suggestions to promote the high-quality development of the Chinese animated film industry, in order to enhance cultural soft power and facilitate the dissemination and enhancement of the influence of Chinese traditional culture worldwide.
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