Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Phenomenon of Identity Tagging Derived from Internet Slang and Its Social Bullying Effect: From the Perspective of Sociolinguistics

Zexuan LiuHubei Business College*

* Corresponding author: [email protected]

Abstract

Internet memes, as a by-product phenomenon of the Internet era, can well reflect the psychology of the people and the social and cultural ecology. Numerous earlier studies have examined Internet slang from the standpoints of rhetoric, social impact, semantic formation and structure, etc. Identity tagging derived from Internet slang and its social bullying effect has been a heated phenomenon from the perspective of sociolinguistics. This paper focuses on terms formed from Internet meme words as identity labels based on the research findings mentioned above. using techniques like qualitative interview analysis and word meaning description in conjunction with ideas like metaphor, critical discourse analysis, and semantic degradation. Therefore, it is necessary to analyze the derivative path from Internet memes to identity tags and the phenomenon of social bullying, which will be useful for building recognition, distinguish groups, and gain popularity. The identity labels derived from this, while building a certain group, have also triggered some social bullying effects.

Keywords: Internet memes; Identity tags; Critical discourse analysis
Published: January 26, 2026
DOI: 10.54254/2753-7064/2026.BJ31415
Volume: CHR Vol.101
pp. 43-49
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