Communications in Humanities Research ISSN: 2753-7072
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Research Article

Intelligent Innovation in the Cultural and Creative Industries in the Era of Artificial Intelligence

Zichu ZhouArt College of Yunnan Normal University*

* Corresponding author: [email protected]

Abstract

The rapid development of artificial intelligence is triggering a paradigm shift in the cultural and creative industries, driving intelligent innovation in areas such as content creation, design, and dissemination. This study adopts a socio-technological perspective and employs critical discourse analysis and comparative case studies to explore how AI drives intelligent innovation in the cultural and creative industries. This paper specifically analyzes the current status of innovative applications of artificial intelligence in the cultural and creative industries, the models and mechanisms by which artificial intelligence drives intelligent innovation in the cultural and creative industries, the shackles of intelligent innovation, and suggestions for future development paths. The study finds that while AI algorithms drive innovation, they may fail to fully consider the complexity of culture, resulting in impaired cultural diversity. This study presents a collaborative governance framework that combines technological intervention, institutional compensation, and critical education, with the aim of guiding AI innovation in the cultural and creative fields toward a more responsible and inclusive future.

Keywords: Artificial intelligence; AI decision-making; Algorithmic governance; Technology ethics; Cultural and creative industries
Published: December 4, 2025
DOI: 10.54254/2753-7064/2025.NS30150
Volume: CHR Vol.98
pp. 200-206
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