Communications in Humanities Research ISSN: 2753-7072
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Research Article

Reverse Translation of Bashu Internet Slang and the Reconstruction of Cross-Cultural Identity

Jielin SongChengdu University of Information and Technology*

* Corresponding author: [email protected]

Abstract

Digital media-reinforced glocalization transforms the cross-border dissemination of local culture. This research focuses on China’s Bashu area, examining the English reverse translation of internet slang from its distinctive socio-linguistic context. Taking "cultural reverse nurturing" as its core theoretical perspective, the study integrates translation sociology and semiotics findings to construct a multi-dimensional analytical framework. It identifies this practice as an intentional endeavor by online youth groups to reconstruct cross-cultural identities. Rigorous case analyses demonstrate reverse translation’s role as a pivotal semiotic practice, empowering local cultural actors to transition from passive objects of representation to active agents of self-representation. The discussion extends to contemporary humanities development approaches, providing valuable perspectives for grasping the evolving dynamics of cultural exchange in the digital age.

Keywords: Cultural Reverse Nurturing; Reverse Translation; Bashu Internet Slang; Cross-Cultural Identity
Published: December 4, 2025
DOI: 10.54254/2753-7064/2025.30129
Volume: CHR Vol.90
pp. 61-66
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