Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on the Investment Model of Universal Pictures

Entong QinThe University of Birmingham*

* Corresponding author: [email protected]

Abstract

The film and television industry, as one of the core categories of the entire cultural industry, is worth paying attention to. However, the investment environment in the film and television industry is complex and ever-changing. Successful investment not only requires in-depth analysis of market trends, but also a comprehensive understanding of the operational models of individual companies. As a world leading film and television production and distribution company, Universal Pictures' performance in the market deserves attention and research. Universal Pictures' profit model is diversified, with its main sources of revenue including box office revenue, video sales, streaming licenses, and merchandise sales. The success of Universal Pictures in film and television investment relies on its accurate control of market dynamics and box office forecasting models, flexible response to international market layout, and effective implementation of risk management. In the future, with the continuous development of the industry, Universal Pictures will need to remain sensitive to emerging markets and technological changes to ensure its competitive advantage in the global film and television industry.

Keywords: global company; investment characteristics; investment strategy; profit; risk
Published: November 11, 2025
DOI: 10.54254/2753-7064/2025.NS29286
Volume: CHR Vol.98
pp. 44-50
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