Communications in Humanities Research ISSN: 2753-7072
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Research Article

Artificial Intelligence and the Transformation of Film Production: Integrating Workflow Innovation, Business Value, and Artistic Expression

Lai JiangDuke Kunshan University*

* Corresponding author: [email protected]

Abstract

Artificial intelligence (AI) is increasingly involved in the film and television industry, and the relationship between process innovation, commercial value, and artistic value is worth exploring. As generative AI models and computer vision mature, the industry is transitioning from the "digital era" to the "intelligent era." This paper addresses the following questions: How does AI reconstruct the production chain and organizational structures of film and television? In addition to cost reduction and efficiency improvement, how does AI create new business models and market opportunities? How does AI participation in creative work reshape the core of artistic value and its evaluative standards? And are these dimensions—process, business, and art—driven in a linear fashion, or do they interact in complex and sometimes contradictory ways? Employing literature review, case studies, and expert interviews, this paper seeks to reveal the multidimensional impact of AI on the film and television industry and proposes implications for enterprise strategy and cultural governance.

Keywords: Artificial intelligence; business model innovation; media economics; virtual production; creative industries
Published: November 5, 2025
DOI: 10.54254/2753-7064/2025.NS29155
Volume: CHR Vol.91
pp. 109-115
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