A Comparative Study of Cultural Value Transmission under Media Governance in China and the United States
Abstract
Media governance may influence the ideas and values that circulate within a culture, shaping cross-cultural understanding. The present study compares Chinese and U.S. media governance systems and their effects on cultural communication. Using secondary research and qualitative content analysis, the study examines selected films and television dramas from each country. The findings suggest that the two countries demonstrate convergences and divergences in media governance frameworks. While China’s media governance, exhibiting varying degrees across different domains, may proactively construct and disseminate specific narratives, U.S. media governance, operating through constitutional protections and private sector self-regulation, may incorporate a variety of narratives. The findings contribute to media and communication scholarship by clarifying how policy shapes the ideas and values conveyed in media and thus influences cultural understanding.
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