Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Relationship Between Exposure to Social Media's Trends and Personal Beauty Preferences

Xinyan ZangGonzaga University* Yilin WangUniversity of Nottingham Ningbo China Xinyi ChenArizona State University

* Corresponding author: [email protected]

Abstract

The study explores the relationship between exposure to social media trends and personal beauty preference. While social media influences various aspects of people’s lives, this paper will specifically focus on three aspects: gender differences, usage duration, and physical appearance. A total of 366 Chinese social media users participated in a questionnaire-based survey. The results indicate that females demonstrated a stronger internalization of body image ideals compared to males. Besides, no significant association between the duration of social media use and body image anxiety was found in the study. Moreover, females are more likely to experience body-related social pressure. Overall, this study contributes to a deeper understanding of the influence of social media on beauty standards and provides direction for future research and interventions.

Keywords: Social Media; Body Preference; Gender Difference; Beauty standard; Chinese Social Media Survey
Published: November 5, 2025
DOI: 10.54254/2753-7064/2025.HT29117
Volume: CHR Vol.93
pp. 81-89
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