Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Impact of Information Dissemination Mechanism in Interactive Apps on User Behavior

Yulin DengHunan Normal University*

* Corresponding author: [email protected]

Abstract

With the development of social media tools and the widespread adoption of smart devices, social media has become a crucial information source for many individuals. However, the rapid dissemination of information can potentially influence users' behavioral intentions. This study explores the impact of the information dissemination mechanisms in interactive apps on users' behavioral intentions. Interactive apps exhibit instantaneous and diverse information characteristics, coupled with strong social attributes and the dissemination features of algorithmic recommendation mechanisms. These mechanisms exert a dual influence on users' behavioral intentions: high-quality information enhances users' positive behavioral intentions through the single-factor exposure effect, while false information misleads users into irrational behavioral intentions by evoking emotions, shaping subjective norms, and leading to cognitive solidification through information silos. Cross-platform dissemination further amplifies this negative impact. Based on this, the study proposes targeted countermeasures, including optimizing platform algorithms, improving user feedback channels, enhancing media literacy, and strengthening positive guidance, aimed at optimizing the information ecosystem of interactive apps.

Keywords: Interactive APP; False Information; User Behavioral Intention; Communication Characteristics; Cross-Platform Communication
Published: October 28, 2025
DOI: 10.54254/2753-7064/2025.KM28809
Volume: CHR Vol.89
pp. 190-196
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