Unveiling the Communication Mechanisms of Female Empowerment in Film and Television
Abstract
In recent years, film and television works promoting female power have grown increasingly popular, reflecting shifts in societal perceptions of women. How to construct and disseminate female power has thus become a key research focus. This study focuses on the communication mechanism of female power in such works, not only examining the portrayal of female characters but also how film and television techniques shape audience cognition. Using text analysis case study methods, three films of different genres—Barbie (2023), Little Women (2019), and Call Jane (2022)—were analyzed. The findings show that films influence the expression and acceptance of female power through narrative structure, character development, and audio-visual language, which subtly guide audience perceptions of female roles. For example, Barbie leverages pink symbolism and humorous dialogue to break stereotypes; Little Women uses warm female-gaze shots and relatable daily acts to highlight diverse strength; and Call Jane adopts realistic close-ups and lines about female solidarity to reflect authentic empowerment processes.
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