Communications in Humanities Research ISSN: 2753-7072
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Research Article

Chinese Online Literature—International Promotion and Dissemination

Qiyue HuangShanghai Theatre Academy*

* Corresponding author: [email protected]

Abstract

This paper systematically examines the development process, core characteristics, and global dissemination of Chinese online literature. Drawing upon the tradition of Chinese literary heritage, online literature has rapidly expanded with the support of digital platforms and streaming media, demonstrating strong interactivity, high accessibility, and distinctive typification. In this work, we analyze the internal mechanisms of gratification, industrialization, and audience engagement, as well as the overseas spread led by major translation platforms such as Wuxiaworld. The findings show that Chinese online literature has evolved into a highly commercialized ecosystem but also faces the challenge of weakened innovation and literary value under market pressures. Furthermore, the paper explores demographic features of overseas readers and their reading motivations, highlighting cross-cultural differences between domestic and global audiences. This work concludes that fostering thematic and structural innovation is critical for the sustainable international growth of Chinese online literature. These insights provide a theoretical reference for understanding the industrial transformation of literature and its cultural implications in a global context.

Keywords: Chinese online literature; global dissemination; audience engagement; industrialization; cultural transformation.
Published: October 28, 2025
DOI: 10.54254/2753-7064/2025.NS28557
Volume: CHR Vol.91
pp. 14-18
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