A Study on Cross-Media Narrative Design of Ice and Snow Culture Symbols from a Semiotic Perspective
Abstract
The dissemination of winter sports culture has become an increasingly significant component of the cultural and creative industries. Cross-media narrative design a form of cultural communication that integrates multiple media formats and technological innovations offers novel pathways for the preservation and evolution of winter sports culture. From a semiotic perspective, this paper systematically examines the semantic features, media applications, and cross-cultural communication mechanisms of winter sports cultural symbols. These symbols embody cultural metaphors such as purity, resilience, and challenge, while also exhibiting distinct regional variations. In media such as film and digital games, their symbolic nature facilitates cultural transmission through affective storytelling and immersive experiences. However, cross-cultural adaptation requires careful consideration of cognitive biases and translational challenges arising from divergent interpretations of ice and snow symbolism across regions. Furthermore, the concrete representation of such symbols through immersive and technologically enhanced experiences will be crucial for aligning with future trends in media technology.
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