The "Grimm" Rebuild of Disney Animation: Cultural Filtration and Global Image Building
Abstract
With the development of the world economy, cultural soft power has become an integral part of national strength. Through the analysis of the adaptation strategy of the classic characters in Grimm's Fairy Tales by Disney animated films and the cultural impact brought by this process, this study analyzes how American culture filters and integrates other cultures, and then shapes the global image. Based on the research method of critical discourse analysis, this paper elaborates on the adaptation strategy of Disney animation, the production background and marketing strategy of Disney animation, and the global dissemination and cultural impact of American values from three aspects of text analysis, discourse practice and social practice. Disney's "Grimm Rebuild" process has successfully constructed its own brand image and cultural paradigm, formed a unique cultural appeal and influence, and provided a powerful reference for the overseas dissemination of Chinese culture, but we still need to pay attention to respecting the uniqueness and diversity of national cultures and avoid convergence.
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