Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Shift in Game Aesthetics Driven by Female Consumption: A Dual Reflection of Catering and Anxiety

Daiqi WangTiangong University*

* Corresponding author: [email protected]

Abstract

This study focuses on "Honor of Kings", analyzing the dual aspects of the game's aesthetic ecology driven by female consumption. As the consumption power of female players has risen, the game precisely caters to women's aesthetic preferences for dreamy and girlish feelings through elements such as character creation and skin narratives, constructing an exclusive visual utopia. However, behind this aesthetic adaptation lies hidden consumer anxiety: the internal competition of skin iterations creates a sense of scarcity, giving rise to psychological pressure of not buying means falling behind, and standardized aesthetic templates such as "fair, young, and thin" implicitly discipline the aesthetic choices of female players, even extending to real appearance anxiety. In social spaces, skins have become social capital, triggering collective consumption competitions. The study reveals that the game industry needs to break away from the logic of commercial profit-seeking and build a diverse aesthetic ecology and optimize the consumption mechanism; female players should also be vigilant against single aesthetic discipline, reshape rational consumption awareness, so that the game aesthetics can return to its happy essence and eliminate the undercurrent of consumer anxiety.

Keywords: illustration design; game character design; female players; "Kingdom Rush"; female economy
Published: October 23, 2025
DOI: 10.54254/2753-7064/2025.KM28215
Volume: CHR Vol.86
pp. 92-99
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