Research on the Hypertext in Unit Dramas of the Epidemic Era
Abstract
Since 2020, a COVID-19 epidemic has swept the world. In order to honor the medical staff who have made great contributions to the fight against the epidemic and inspire people's morale, China has produced a number of excellent anti-epidemic times reports. These "hypertext" works, born under the background of "hypermedia era", have both the "reality" of documentary works and the "drama" of movies and TV dramas, and have produced many new features in the process of creation and dissemination. In particular, the two dramas “Be Together" and "Heroes in Harm’s Way", which were shown the fastest and had the greatest influence at that time, had new characteristics from the creation process to the narrative way and then to the dissemination way. This paper analyzes the new features of intertextuality in the hypertext narrative structure of "documentary-like" film and television works in the era of hypermedia, the features of hypertext in unit drama in the era of epidemic and the reverse influence of specific types of hypertext. It also provides new ideas and reference for future film and television creation.
References
- HenryJenkins (2003). TransmediaStorytelling [OL]. http://www.technologyreview.com/news/401760/transmedia-storytelling/, 2003-01-15.
- [U.S.] Henry Jenkins: "Integration of Culture: The Conflict Zone between New Media and Old Media", translated by Du Yongming, Beijing: the Commercial Press, 2012, p. 157
- Li Yuping. New Theory of Intertextuality [J] Journal of Nankai, 2006(3).
- Huang Enhao, Zhang Xuchen (2016). Double-edged effect of cross-media intertextuality-intertextual strategy formulation of cartoon toy derivatives [J]. Decoration, 2016 (7): 86.
- Gambarato Renira Rampazzo (2017), Teixeira Tarcia Lorena Peret.Transmedia Strategies in Journalism An analytical model for the news coverage of planned events[J]. Journalism Studies,2017(11):1381-1390.
- HenryJenkins. SlashMe,MashMe, SpreadMe[EB/OL].[2007-04-23].http://henryjenkins.org/blog/.
- Yin Hong (2001). The Turn of the Century: A Memo of Chinese Movies in the 1990s [J]. Contemporary Movies, 2001(1):26.