Exploration and Value of New Media Animation’s Creation Techniques in Contemporary Rural Revitalization Appeal
Abstract
Based on the demands and difficulties of Rural Revitalization for cultural propaganda and the development of new media and AI technology, the propaganda effect of new media and animation works on rural towns and the pulling effect on local economy are gradually showing. More and more research focus on the analysis of the significance of traditional media animation works and social media digital technology for rural revitalization, and the creative advantages of new media animation in the need of Rural Revitalization and media communication. However, the relevant exploration is still lack of research on the creation techniques, which is also lack of research on how to make the new media animation technology work in the cause of Rural Revitalization. From the perspective of narrative creation and audio-visual communication, this study will explore the ways of new media animation to help rural revitalization. Finally, it is found that creative techniques can provide operable content for local publicity, such as world outlook, characters and narrative methods. Although the research still has the problems of incomplete system and fragmented techniques. However, as a dynamic and infectious art form in the digital age, the potential of new media animation in Rural Revitalization is far from exhausting. With the continuous iteration of technology and research, the in-depth evolution of media ecology and the increasing diversification of grass-roots development needs, the exploration and application of new media animation creation techniques in the field of Rural Revitalization may show a broader prospect and far-reaching value.
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