Research Article

The Narrative Construction and Charismatic Appeal of Antiheroes: A Case Study of JoJo's Bizarre Adventure

Anqi LiHebei University of Media*

* Corresponding author: [email protected]

Abstract

This study examines the anti-hero narrative in JoJo's Bizarre Adventure and its deconstruction of traditional hero myths. By comparing classic heroes like Captain America with anti-heroes such as Giorno Giovanna, the analysis reveals how the series breaks down moral binaries and constructs complex characters through moral ambiguity and personal flaws. Drawing on Grimes’ Symbolic Matrix Theory and Jung’s analytical psychology, the study argues that JoJo reconstructs character psychology through the “persona-shadow” dynamic, subverts traditional narratives via symbolic matrices, and replaces external conflict with internal struggle. Ethical dilemmas further dissolve absolute justice, while stylized violence reshapes heroism. The series also inspires subcultural phenomena (e.g., “Stands” and villain worship), reflecting postmodern value plurality. It not only expands contemporary definitions of heroism but also offers a narrative model that transforms human conflict into storytelling tension, moving beyond moral preaching. This approach endows the work with lasting artistic vitality and fuels strong character worship within its fan community.

Keywords: JoJo's Bizarre Adventure; anti-hero; subculture; character complexity; narrative deconstruction
Published: September 24, 2025
DOI: 10.54254/2753-7064/2025.HT27164
Volume: CHR Vol.81
pp. 57-63
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