Artistic Narration and Cultural Industry Innovation of Rural Tourism and Culture in the Metaverse Perspective:ACase Study of the Hani Rice Terraces in Yunnan
Abstract
The development of metaverse technology provides a new way to rebuild the value of rural tourism and cultural industry. This paper takes the Hani Rice Terraces in Yunnan as the research object. Based on the theory of digital narration and the theory of industrial value chain, it builds a three-layer artistic narration system of "Symbol Translation - Interactive Immersion - Philosophical Resonance". It explains clearly how rural cultural resources in the metaverse space turn cultural value into economic value through artistic translation. Through policy text analysis, cross-case comparison and theoretical deduction, the research finds out the inner rule that artistic narration drives the innovation of tourism and cultural products, the coordination of business forms and the reconstruction of benefit distribution mechanism. It also puts forward a management strategy of "Lightweight Technology + Local Narration" suitable for rural scenes. This strategy provides a theoretical framework and practical reference for the digital transformation of rural tourism and culture.
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