Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.72> Article
Research Article

Analysis of the Impact of Content Presentation on the Short Video of Dithering Culture and Tourism

Zixun QiuModern College of Northwest University Ruoxi XuChendu Experimental Foreign Language School Haotian WangSichuan University of Media and Communications*

* Corresponding author: [email protected]

Abstract

This study focuses on the content presentation and communication impact of the short video of dithering culture and tourism and analyzes its content characteristics and its role in user behavior and local economy. The study found that the content of the short video of dithering cultural tourism shows the characteristics of theme focus, and the shift from "punch in the scenic spot" to "experience resonance" includes immersion experience and amplification of cultural symbols. Secondly, dithering short video cultural tourism and form innovation, including 15 second visual impact and BGM emotional binding. At the communication impact level, short videos promote users from "planting grass" to "participatory tourism” and activate consumption modes such as "e-commerce + cultural tourism + food"; At the same time, it helps local cultural and tourism economy "break the circle". For example, Guizhou "village Ba" drives the GDP growth of Taijiang Country and reshapes the cultural image and economic pattern of cities and villages. The research provides a theoretical reference for the content optimization of cultural tourism short video and regional economic development.

Keywords: buffeting short video; content features; communication impact; immersive experience; cultural symbols
Published: July 24, 2025
DOI: 10.54254/2753-7064/2025.LC25407
Volume: CHR Vol.72
pp. 244-252
Download PDF

References

  1. Chen, H., Wu, X. and Zhang, Y. (2023) Impact of short video marketing on tourist destination perception in the post-pandemic era. Sustainability 15, 10220.
  2. Wang, T. and Park, J. (2022) Destination information search in social media and travel intention of Generation Z university students. Journal of China Tourism Research 19, 570-588.
  3. Chen, H., Wang, M. and Zhang, Z. (2022) Research on rural landscape preference based on TikTok short video content and user comments. International Journal of Environmental Research and Public Health 19, 10115.
  4. Zhang, Z.R. (2024) Research on the innovative mode of rural e-commerce live broadcast empowering rural revitalization. E-commerce Review 13, 5999-6005.
  5. Lin, G.Y. (2022) The Research on the Communication of the Short Videos on Rural Cultural Tourism in China. Cultural and Religious Studies 10, 438-443.
  6. Du, F.L. and Du, Y.Q. (2023) "Village BA" from the economic perspective: the role and influence of sports tourism in rural economic revitalization. Sports Science Progress 11, 575-581.
  7. Fang, Y. (2021) Research on Rural Tourism Marketing Based on Short Video UGC.
  8. Wu, H. and Wang, F. (2024) On the influence and enlightenment of "village BA" on rural sports events. Sports Science Progress 12, 1005-1009.
  9. Fei, X.T. (2019) Native China. Shanghai People's Publishing House 214.
  10. Chen, S.J. and Zhang, J.P. (2025) Research on the short video communication strategy of county financial media under the media convergence environment. Advances in Social Sciences 14, 577.
  11. Zhang, X. and Gu, Z. (2023) Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications 12, 1-5.
  12. Wang, X.Y., Lu, X.J. and Zhu, W.L. (2020) Analysis and evaluation of the influencing factors of tourism development in major tourist cities in China. Economic Geography 40, 198-209.
  13. Sun, P., Shao, S., Shi, J.Y. et al. (2020) Study on the formation mechanism of short video Tik Tok users' travel behavior based on grounded theory. Journal of Management 17, 1823.
  14. Li, G.Y. and Li, D.N. (2023) Exploring the development path of rural cultural tourism from the media. Digital Agriculture Exploration (02), 46-51.