Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on the Impact of Algorithm-Mediated Social Media Search on Cognitive Construction

Lin ChenSouthwest University of Political Science and Law*

* Corresponding author: [email protected]

Abstract

With the development of the social media, the character of “search-engine” gradually becomes more apparent. Nowadays many people tend to search for answers on social media when they meet problems. This paper explores the impact of the behavior of searching information on social media on cognitive constructions with the mediation role of algorithm. This study mainly collected data through questionnaire surveys, and then used if for correlation analysis and mediation analysis. The findings indicate that the behavior of searching information on social media play a positive role in cognitive construction and the algorithm serves as a partial intermediary factor in the relationship between them. In the era of big data, with the development of the information pushed by algorithms, people gradually turn from searching information in traditional search engines (one-way reception) to the social media platforms (two-way interaction), which change peoples’ cognitive constructions. This study will be helpful and instructive for the development of social media and the AI smart search launched in recent years.

Keywords: Social media; cognitive constructions; search; algorithms
Published: July 11, 2025
DOI: 10.54254/2753-7064/2025.LC24850
Volume: CHR Vol.72
pp. 93-100
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