Communications in Humanities Research ISSN: 2753-7072
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Research Article

Strategies for Enhancing the Commercial Value of Sports Films: A Multidimensional Analysis

Fanlin KongDepartment of Media, Communications and Cultural Studies (MCCS), Goldsmiths University of London, London, United Kingdom*

* Corresponding author: [email protected]

Abstract

There is a tremendous development in commercial sports films, both internationally and in China, as examples of Dangal and Leap can attest to. Such films attract audiences and have good ticket sales, proving that people are interested in sports stories on the big screen. This research aims to identify methods for increasing the profitability of sports films from multiple perspectives. In this research, the combination of survey data, case studies, and questionnaires will be employed to obtain results. The advantages evidenced are tangible, including box office gross and streaming and intangible values associated with sponsorships and product placements. Furthermore, the social impact of the conversion of sports films signifies how such films inspire and act as a catalyst for change. Through these dimensions, the study gives an extensive perception of what influences the commercial appeal of sports films. It provides pragmatic suggestions to filmmakers and marketers intending to capitalize on this fledging genre.

Keywords: sports films; commercial value; brand sponsorship; social implications; box office
Published: June 13, 2025
DOI: 10.54254/2753-7064/2025.23991
Volume: CHR Vol.69
pp. 92-98
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