A Study on the Current Situation and Development Strategies of Beijing Opera Spread in Colleges and Universities--Based on Stuart Hall's Encoding/Decoding Theory
Abstract
Under the new media environment, the phenomena of reading fragmentation and aesthetic pan-entertainment have appeared among college students, and Peking Opera, an excellent traditional Chinese culture, is facing challenges in college communication. Based on Stuart Hall's encoding/decoding theory, this paper analyzes the current situation of Peking Opera's college communication from three dimensions: encoding, circulation and decoding. It is found that at the encoding level, there is the problem of closed production of professional symbol system, which is out of touch with the discourse system of college students; at the circulation level, there is a break between the traditional ritualized communication and the fragmented communication channels of new media; at the decoding level, the youth popular culture adopts a confrontational interpretation of Peking Opera. In this regard, the article proposes the development strategies of constructing a translation-type encoding system, reshaping in-depth participation scenarios, and formulating algorithmic countermeasure strategies, in order to realize the dynamic balance of encoding/decoding, and to promote the creative transformation and innovative development of Peking Opera in colleges and universities.
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