Communications in Humanities Research ISSN: 2753-7072
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Research Article

Exploring the Effect of Visualization and Communication of Popular Music with the Example of Douyin Platform

Ziqi YangCollege of Journalism and Communication, Guangxi University, Nanning, China*

* Corresponding author: [email protected]

Abstract

The popularity of short video communication provides a new way of communication for popular music. As a popular short video platform, Douyin platform has become an important channel for popular music communication. This paper takes Douyin platform as an example, based on the analysis framework of use and gratification theory, discusses the communication effect of pop music and short video fusion, and how pop music meets the needs of users through visual communication. The research results show that the visual communication of pop music in the Douyin platform significantly enhances the appeal and interactivity of music, meets the needs of users in entertainment, social networking and information acquisition, and enriches the user 's music experience. This study provides a theoretical basis and practical guidance for the formulation of music communication strategies for each platform.

Keywords: music communication; Tik Tok; pop music; visual communication; short video
Published: June 13, 2025
DOI: 10.54254/2753-7064/2025.BO23919
Volume: CHR Vol.67
pp. 12-17
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