The Impact Mechanism of Social Media on International Public Opinion Transition: A Case Study of Rednote

Abstract

This study aims to elucidate the role and impact mechanism of the social media platform Rednote in the transition of international public opinion. In the context of globalization, Rednote has emerged as a significant cultural and economic force, attracting a substantial international user base that now constitutes 30% of its total users, spanning at least 87 countries. This research examines how Rednote facilitates cultural exchange through user-generated content (UGC), leveraging its platform advantages to promote Chinese culture globally. The study also explores the economic impact of Rednote, particularly in stimulating tourism development and fostering a closed-loop ecology of cross-border e-commerce. Additionally, it investigates the demands for functional innovation on Rednote due to shifting public opinion and the platform's influence on the job market, including the creation of new opportunities in translation and content moderation. By analyzing these dimensions, this research provides a comprehensive understanding of Rednote's role in cultural dissemination and economic development, offering strategic insights for its future international expansion and highlighting the broader implications for social media's influence on international public opinion.