Communications in Humanities Research ISSN: 2753-7072
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Research Article

Subtitle Translation of Animated Films Through the Lens of Three-Dimensional Transformation in Eco-Translatology: A Case Study of Ne Zha II

Yixin ZhangSchool of Foreign Languages, Chengdu University of Technology, Chengdu, China*

* Corresponding author: [email protected]

Abstract

In the current globalized and informatized era, cinematic works have emerged as a significant medium for disseminating Chinese culture. Ne Zha II, rooted in traditional Chinese mythology yet innovatively reconstructed with modern linguistic adaptations and humorous elements, has achieved international success as the first Asian film to rank among the global top-five box office earners and the global box office champion for animated films. This study investigates the subtitle translation strategies of this cinematic phenomenon through the theoretical framework of Eco-Translatology. By analyzing linguistic disparities between source and target texts, and applying the principles of 'selective adaptation' and 'adaptive selection', the research proposes multidimensional translation approaches across linguistic, cultural, and communicative dimensions. The findings aim to enhance the cross-cultural efficacy of Chinese cinematic texts and empower international audiences' comprehension of Chinese mytho-cultural codes, thereby strengthening the global outreach and cultural influence of China's film industry, advancing the "Going Global" agenda for China's animation industry.

Keywords: Eco-Translatology; Chinese Animated Films; Subtitle Translation; Cross-Cultural Communication; "Going Global" Strategy
Published: June 13, 2025
DOI: 10.54254/2753-7064/2025.23916
Volume: CHR Vol.69
pp. 107-111
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