Integration Pathways for Traditional and Digital Media: An Innovative Exploration of Information Disclosure and Communication Models
Abstract
With the development of digital technology, traditional media are facing an unprecedented crisis. Innovations in information dissemination methods and the rise of digital platforms have forced traditional media to seek transformation paths. From the perspectives of information disclosure and innovation in communication models, this paper analyzes the integration trends and response strategies of traditional media and digital media. Through analysis, the paper concludes that digital transformation is conducive to improving the credibility of traditional media, and proposes the necessity of new communication methods such as short videos and social media interaction. It is argued that traditional media should rely on digital platforms to improve information disclosure, enhance transparency, and strengthen audience participation, thereby adapting to the new media environment.
References
- Hermida, A. (2010). Twittering the news: The emergence of ambient journalism. Journalism Practice, 4(3), 297– 308.
- Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press.
- Liu, Y. (2019). A comparative study of media convergence in China and the US: Case studies of newspaper organizations (Doctoral dissertation). University of Missouri–Columbia.
- Nazmine K. A., Chishti K. Z., Hannan K. T. New media technologies and society: a study on the impact of new media technology on interaction patterns of youth. Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/Journal of Tianjin University Science and Technology, 2021;54(5):66–77.
- Salaverría, R. (2019). Digital journalism: 25 years of research. El profesional de la información, 28(4).
- Singer, J. B. (2005). The political j-blogger: ‘Normalizing’ a new media form to fit old norms and practices. Journalism, 6(2), 173–198.
- Van der Haak, B., Parks, M., & Castells, M. (2012). The future of journalism: Networked journalism. International Journal of Communication, 6, 2923–2938.