Communications in Humanities Research ISSN: 2753-7072
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Research Article

Research on Market Positioning Strategy and Consumer Demand for Film and Television Works - Take Full Circle as an Example

Yuxuan TangSchool of Economics, Santa Monica College, Santa Monica, USA*

* Corresponding author: [email protected]

Abstract

With the rapid development of the global film and television industry, market competition is becoming more and more fierce, and consumer demand is also increasingly diversified. The global film and television industry has entered a digital transition period, and the market competition has shifted from the content supply side to the demand side for accurate matching. The success of a film depends not only on its content quality, but also on its market position. This paper will focus on the market positioning strategy of film and television works and the study of consumer demand and analyze the importance of finding suitable market positioning that meets consumer demand. This paper will take the movie The Complete Circle as an example to analyze how they generate strategies to meet the audience's emotional resonance and social needs. The research results show that accurate market positioning can effectively enhance the competitiveness of movies and meet diversified consumer demand.

Keywords: market positioning; commercial value; market competition; requirements
Published: May 15, 2025
DOI: 10.54254/2753-7064/2025.22830
Volume: CHR Vol.57
pp. 123-128
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