Communications in Humanities Research ISSN: 2753-7072
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Research Article

The Impact of Digital Media on Modern Society and Culture

Yijie ShaoMacau University of Science and Technology*

* Corresponding author: [email protected]

Abstract

The transformation of communication, interaction, and cultural production by digital media is profound. Moving from traditional media like print newspapers and broadcast television to digital platforms has reconfigured communication patterns, altered cultural identities, and modified social behaviors. This paper delves into the impact of digital media on contemporary society and culture, examining its effects on communication, cultural globalization, social conduct, political procedures, and cultural creation. The research tackles both the advantageous and disadvantageous facets of this shift, underscoring how digital media encourages social involvement yet also prompts worries about false information, privacy matters, and the strengthening of social divisions. The paper asserts that digital media presents a dual nature, providing democratization while simultaneously posing challenges to conventional cultural frameworks.

Keywords: Digital media; communication; social media; cultural identity; political polarization
Published: May 15, 2025
DOI: 10.54254/2753-7064/2025.22829
Volume: CHR Vol.57
pp. 117-122
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