A Newly Emerging Non-Verbal Language: The Interaction Relationship Between Social Causes and Popular Trends in Youth Music
Abstract
For young people in contemporary Chinese society, music has become a new social symbol. They express their emotions and achieve emotional resonance through the Internet, social media, and live music events. The emergence of different popular music genres is not only due to the musical characteristics of the music itself but also serves as a common language to meet the emotional, cultural identity, and social needs of young people. This article attempts to explore the social reasons behind the popularity of emerging music types (such as hip-hop, electronic music, and "new national style" fusion music) and the relationship chain driven by digital platforms by analyzing their popular trends. This provides a new perspective for understanding the interaction between music and social issues and for better understanding contemporary youth culture. At the same time, it critically examines the possibility that algorithm-driven dissemination models may lead to cultural narrowing. It also calls for a balance between pursuing traffic and ensuring cultural diversity in the current context for platforms. Through research, it is found that the algorithmic recommendations and short-video dissemination mechanisms of digital platforms have significantly promoted the popularity of music genres, and young people build cultural identity and relieve social pressure through music consumption.
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