Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.54> Article
Research Article

Characteristics of Digital Capitalist Ideology and Its Implications

Jize HanMarxist College, Southwest University of Political Science and Law, 301 Baosheng Avenue, Yubei District, Chongqing, China*

* Corresponding author: [email protected]

Abstract

With the tremendous rise and advancement of digital technology, capitalism has completely entered the digital age, giving rise to the ideology of digital capitalism. Compared with the traditional capitalist ideology, the ideology of digital capitalism is characterized by several key aspects that are newly generated, including the illusion of “freedom of labor,” the use of the Internet for political activities, and the manipulation of individual lifestyles and emotional attitudes. The characteristics of the ideology of digital capitalism mentioned above make the further ideological work of China face a series of new risks and challenges. In response to this, China should fully understand the essential attribute and evolution trend of the ideology of digital capitalism, guide the digital economy toward a people-centered development approach, emphasize the role of digital technology—especially the Internet—in ideological struggles, and help individuals escape the “algorithmic dilemma” to ultimately counter the ideological challenges posed by digital capitalism.

Keywords: digital capitalism; digital capitalist ideology; ideological struggle
Published: March 13, 2025
DOI: 10.54254/2753-7064/2025.21492
Volume: CHR Vol.54
pp. 39-45
Download PDF

References

  1. Shiller, D. (2001). Digital capitalism: Networking the global market system (Y. Liping, Trans.). Jiangxi People’s Publishing House.
  2. Zhu, X. (2022). The ideological attributes and development of digital technology. Ideological Theory Education, (11).
  3. Marx. (2018). Philosophical manuscripts of economics in 1844 (Bureau of Compilation and Translation of the Writings of Marx, Engels, Lenin, and Stalin of the Central Committee of the Communist Party of China, Trans.). People’s Publishing House. (Original work published 1844)
  4. Habermas. (1999). Science and technology as ‘ideology’ (L. Li & G. Guanyi, Trans.). Xue Lin Press.
  5. Marcuse, H. (2008). Unidirectional man: A study of the ideology of developed industrial societies (L. Ji, Trans.). Shanghai Translation Publishing House.
  6. Marx. (2004). Capitalism (Marx, Engels, Lenin, & Stalin, Trans.). People’s Publishing House.
  7. Xi, J. (2024, January 29). Mastering the dominance of public opinion and building social consensus under informatization conditions. People’s Daily, (02).
  8. Baudrillard, J. (2000). Consumer society (L. Chengfu & Q. Zhigang, Trans.). Nanjing University Press.