Study on the Development and Problems of Social Responsibility of Mass Media
Abstract
As one of the most used public communication platforms and the main source of information, mass media has always received widespread attention. However, there are still deficiencies in the research on social responsibility of the media. This paper argues that social media should provide objective and correct information for the masses, promote social diversity, promote critical thinking of the masses, and protect the rights and interests of vulnerable groups. existing defects mainly focus on the traditional media's excessive pursuit of balanced reporting, which leads to a certain degree of misleading of the audience, the proliferation of false information in various new media, and the information cocoon and other strategies adopted by media with the gradual commercialization trend of media, so that people can only receive information consistent with their original views most of the time. which make it impossible to present diversified information and to think critically. Based on this, this paper proposes the following suggestions: all aspects of society should jointly strengthen the control of false information and the media should give up making profits by constantly pushing the same views to a specific audience, and instead look for other growth points to seek revenue.
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