Research Article

A Study of the Impact of Idols and Celebrities on the Entertainment Industry

Heran LiuBeijing No.50 High School*

* Corresponding author: [email protected]

Abstract

Idols infiltrate into daily life, and bring positive effects in all aspects. However, it still has some negative effects on individuals, industries, and society. This research analyzes the positive impact of idols on the entertainment industry and analyzes some of its problems. This research analyzes the fan economy brought by idols has greatly increased the economic income of the entertainment industry, and has stabilized and promoted the long-term development of the entertainment industry. At the same time, idols have become a bridge for exchanging social and cultural and a condition for brand development. But at the same time, the improper behavior of idols has also hurt the development of the entertainment industry. Based on these, this research puts forward the following suggestions. First, the government and the market need to strengthen their supervision to avoid public opinion events. In addition, teachers need to do a good job of educating young fans. Finally, the entertainment industry should do a good job in self-management, improve its sense of responsibility and moral consciousness, and avoid negative events due to the pursuit of idols.

Keywords: Idols; Fan Culture; Economics
Published: February 14, 2025
DOI: 10.54254/2753-7064/2025.LC20856
Volume: CHR Vol.53
pp. 14-19
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