Communications in Humanities Research ISSN: 2753-7072
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Research Article

Study on the Progress of Profitability Strategy and Innovation of Traditional Radio Stations in the New Media Era

Xiaotian LiangSichuan Conservatory of Music*

* Corresponding author: [email protected]

Abstract

With the rapid development of new media, traditional radio stations are facing many challenges such as audience loss, increased competition for content, and changes in profit models. This study reviews the progress of profitability strategies and innovation of traditional radio stations in the new media environment, and analyses the conceptual framework of media convergence and its impact on radio stations. In today's era of rapid development and emergence of new media technologies, radio stations are facing a number of challenges, especially in the control of content quality, regulatory issues, changes in profitability models, as well as content innovation and technology application, radio stations have to actively seek a variety of coping strategies. To effectively adapt to these changes, broadcasters must make necessary adjustments and improvements to remain resilient in an increasingly competitive environment. In addition, this paper does not only discuss the current situation, it actually mentions some potential directions for future research, which may include the study of how radio stations can carry out effective transformation strategies in different cultural contexts, as well as the various applications that new technologies can play in radio stations

Keywords: Traditional Radio; New Media; Profitability Strategies; Media Convergence; Progress in Innovation
Published: January 7, 2025
DOI: 10.54254/2753-7064/2024.19763
Volume: CHR Vol.65
pp. 22-27
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