Communications in Humanities Research ISSN: 2753-7072
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Research Article

Traditional Cultural Elements and Their Modern Adaption in Black Myth: Wukong

Huiqiang LiWuxi Taihu University*

* Corresponding author: [email protected]

Abstract

On August 20th, 2024, the highly anticipated release of Black Myth: Wukong by Game Science generated significant excitement among players. This paper aims to conduct a comprehensive analysis of Game Science, using a SWOT framework. Additionally, the 4P theory will be utilized to analyze how Black Myth: Wukong contributes to the preservation and development of Chinese culture, as well as its market performance. The game, inspired by the classic Chinese novel Journey to the West, not only captivates players with its immersive gameplay and stunning visuals but also serves as a medium for cultural dissemination. By examining the strategic elements such as product design and features, pricing strategy, distribution channel, and promotional activities, this study seeks to highlight the game's role in bridging traditional cultural narratives with modern gaming experiences. Furthermore, the analysis explores the broader implications of its success on the gaming market and its potential influence on future cultural projects within the industry. The paper is expected to provide insights into the intersection of gaming and cultural heritage, demonstrating how innovative game design can foster a deeper appreciation for traditional narratives while driving economic growth in the entertainment sector.

Keywords: Black Myth: Wukong; Chinese traditional culture; Cultural dissemination; Creative transformation
Published: January 3, 2025
DOI: 10.54254/2753-7064/2024.19009
Volume: CHR Vol.64
pp. 87-92
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