Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.52> Article
Research Article

Evaluating the Impact of Environmental Policy Dissemination Channels on Public Acceptance

Ziyue YuHangzhou Jing Cheng Experimental School*

* Corresponding author: [email protected]

Abstract

This research investigates the effectiveness of different digital platforms and accounts in promoting public acceptance of environmental policies. Applying the Diffusion of Innovation Theory, we conducted an extensive content analysis to evaluate public engagement with environmental policy-related content across various online channels. Our hypothesis suggests that official platforms and accounts may lead to higher public acceptance than alternative sources. The study’s findings emphasize the significance of NGO-managed social media platforms in fostering public engagement and motivating environmental action, as users perceive these channels to be more trustworthy, accessible, and relatable. Interestingly, while official accounts provide authoritative information, NGO platforms excel in creating interactive and personalized content that resonates with the public. This suggests that a well-balanced communication strategy combining authoritative and relatable elements could better engage audiences and promote sustainable behaviors. The results underscore the potential for digital channels, especially those managed by NGOs, to play a critical role in advancing environmental awareness and policy acceptance.

Keywords: Environmental policy dissemination; Public acceptance; Platform trustworthiness; NGO accounts; Communication strategies
Published: December 19, 2024
DOI: 10.54254/2753-7064/2024.18990
Volume: CHR Vol.52
pp. 92-104
Download PDF

References

  1. Sun P., Doh J., Rajwani T.. (2024) The management of socio‐political issues and environments: Toward a research agenda for corporate socio‐political engagement. Journal of Management Studies, 61(2): 277-306.
  2. Stern, Paul, & C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues.56(3), 407-424.
  3. Liu, T., Yang, Y., & Li, C. (2020). Public perceptions of environmental protection policies in China: The impact of environmental knowledge and risk perception. Environmental Science & Policy, 103, 94-101.
  4. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  5. Schultz, P. W. (2011). Conservation means behavior. Conservation Biology, 25(6), 1080-1083.
  6. Smith, A., & Rainie, L. (2010). The impact of digital technology on the environment and public behavior. Pew Research Center.
  7. Bootorabi, F., Haapasalo, J., Smith, E., Haapasalo, H. and Parkkila, S. (2011) Carbonic Anhydrase VII—A Potential Prognostic Marker in Gliomas. Health, 3, 6-12.
  8. Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.
  9. Monga, M., Edwards, N. C., Rojanasarot, S., Patel, M., Turner, E., White, J., & Bhattacharyya, S. (2024). Artificial Intelligence in Endourology: Maximizing the Promise Through Consideration of the Principles of Diffusion of Innovation Theory. Journal of Endourology, 38(8), 755-762.
  10. Maganioti, A.E., Chrissanthi, H.D., Charalabos, P.C., Andreas, R.D., George, P.N., and Christos, C.N. (2010). Cointegration of Event-Related Potential (ERP) Signals in Experiments with Different Electromagnetic Field (EMF) Conditions. Health, 2, 400-406.
  11. Mellinger, C. D., & Hanson, T. A. (2020). Methodological considerations for survey research: Validity, reliability, and quantitative analysis. Linguistica Antverpiensia, New Series–Themes in Translation Studies, 19.
  12. Valente, T. W. (1996). Social network thresholds in the diffusion of innovations. Social Networks, 18(1), 69-89.
  13. Bandura, A. (2001). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 52(1), 1-26.
  14. Carr, J. A., D’Angelo, J., & Milanaik, R. (2016). Social media: Defining, developing, and predicting its role in environmental action and engagement. Environmental Research Letters, 11(10), 105009.
  15. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
  16. Ostrom, E.. (2009). A general framework for analyzing sustainability of social-ecological systems. Science, 325(5939), 419-422.
  17. Chen, L., Zheng, B., Liu, H., & Deng, M. (2021). Three-way interaction effect of social media usage, perceived task interdependence and perceived participative leadership on employee creativity. Internet Research, 31(2), 457-478.