Exploring Localization Translation Strategy under Cultural Compatibility Principle
Abstract
In the context of globalization, multiculturalism is intertwined, and the importance of localization services is increasing. This paper observes the development of localization, analyzes different types of texts by referring to localized translation practices, and seeks localized translation strategies from the perspective of cultural compatibility. Results find that 1) the goal of localization is to integrate and expand into the target market, thus domestication should be the main translation strategy. 2) Given that source language products have many linguistic symbols that contain cultural connotations, the strategy of foreignization is also essential. Therefore, the contribution of this paper inspires translators wisely combine the translation strategies that of domestication and foreignization when translate, considering user's psychological acceptance and aesthetic orientation.
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