A Study on the Mechanisms Influencing Youth Intermittent Disengagement Behavior on Short Video Platforms—Based on the Moderating Role of Self-Control Ability
Abstract
As a product of the technological revolution in information media, short video platforms feature an increasingly complex scale of information, functional settings, and social networks. These complexities pose risks of perceived overload on the user level, leading to negative usage behaviors such as usage fatigue and intermittent disengagement. Based on the Stimulus-Organism-Response (S-O-R) theoretical framework, this study constructs a model of the mechanisms influencing intermittent disengagement behaviors among young users on short video platforms. Innovatively, the study introduces the moderating role of self-control theory. Data were collected through an online questionnaire, yielding 423 valid samples, and analyzed using structural equation modeling, mediation effect modeling, and moderation effect modeling. Results indicate that perceived information overload has a significant positive impact on the occurrence of intermittent disengagement among youth; usage fatigue partially mediates the pathway from perceived information overload to intermittent disengagement and fully mediates the pathway from perceived functional overload to intermittent disengagement; self-control ability positively moderates the relationship between usage fatigue and intermittent disengagement.
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