Techniques of Constructing ‘Pseudo-Relevance’ Between Goods and Demand in the Commercial Marketing Process and Its Impact Analysis

Abstract

This paper discusses that in the process of commercial marketing, enterprises influence consumers' purchasing behaviors by constructing “pseudo-relevance”, to make consumers misunderstand and then go to spend money. The paper analyses several common techniques of constructing pseudo-relevance, and with the help of specific case studies, the study analyses the application of these strategies in advertisements and their impact on consumers' decision-making. Through analyzing the techniques used by enterprises for “pseudo-relevance”, and linking them with life cases, the paper further shows the far-reaching impact of “pseudo-relevance” on consumers. It is found that firms have successfully enhanced consumers' identification with their products through these tactics, even though the product's function may be unrelated to the advertised effect. This is followed by some suggestions and approaches for consumers to recognize and cope with the effects of “pseudo-relevance” in their daily lives. The paper concludes by presenting the limitations of the paper and a vision for future research in the area of “pseudo-relevance”.