Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.42> Article
Research Article

The Construction of Female Media Images in the Rise of "Her Culture": A Case Study of The Story of Rose

Baoyi HuangChongqing University Meishi Film Academy*

* Corresponding author: [email protected]

Abstract

This paper, under the perspective of "Her Culture," takes the TV series The Story of Rose as the research object to explore the construction of contemporary female media images. By analyzing from two dimensions—language expression and visual symbols—this study examines how elements such as speech, tone, vocabulary, music, images, color, costumes, and artwork contribute to shaping female media images through the dual relationship of "signifier" and "signified" from a semiotic perspective. Utilizing cultivation theory, the paper investigates the significance of The Story of Rose in constructing female media images, emphasizing its crucial role in awakening female consciousness, breaking traditional stereotypes, and promoting the de-labeling of female images.Represented by The Story of the Rose, the rise of television dramas from the perspective of "her culture" is not only a revolution in female media images, but also a powerful impact on social and cultural concepts, providing valuable inspiration and reference for building a more equal and inclusive gender discourse system, reflecting the diversified trend of female media image construction.

Keywords: "Her Culture; " female media image; The Story of Rose.
Published: November 8, 2024
DOI: 10.54254/2753-7064/42/20242458
Volume: CHR Vol.42
pp. 225-230
Download PDF

References

  1. Gao, Y. (2021). The evolution and reflection of "Her Culture": A study of female symbols and gender narratives in film and television works. Audiovisual, (01), 45-46. DOI:10.19395/j.cnki.1674-246x.2021.01.021.
  2. Li, D. (2011). A study of American women’s television dramas in the 21st century [Doctoral dissertation, Soochow University].
  3. Zhang, L., & Xu, B. (2024). Gender narrative research on female variety shows from the perspective of "Her Culture". Contemporary TV, (03), 50-55. DOI:10.16531/j.cnki.1000-8977.2024.03.009.
  4. Luan, Q. (2022). A study on female media images in Xiaohongshu under the perspective of consumer culture [Master’s thesis, Jilin University]. DOI:10.27162/d.cnki.gjlin.2022.007474.
  5. Guo, S. (2017). An interpretation of feminist thought in Beauvoir's The Second Sex. Famous Works Appreciation, (09), 96-97+120.
  6. Shi, M. (2023). Construction and interpretation of elderly female media images in "Her Variety Shows" [Master’s thesis, Donghua University]. DOI:10.27012/d.cnki.gdhuu.2023.000836.
  7. Shu, J. (2023). The construction of female "new farmers" media images in short videos [Master’s thesis, Hunan University]. DOI:10.27135/d.cnki.ghudu.2023.003286.
  8. Peng, R. (2016). Implicit expression interpretation of visual language in the TV drama Nirvana in Fire. The Drama House, (04), 119-121.
  9. Ma, D. (2020). "Detagging" and "gender toolbox": Microlabor practices of female truck drivers. Sociology Review, 8(05), 35-49.
  10. Liang, Z. (2023). Feminist visual information design and research on gender detagging [Master’s thesis, Yangtze University]. DOI:10.26981/d.cnki.gjhsc.2023.001015.
  11. Wang B. “Ji Farewell to the King”--An Essay on the Female Perspective of Li Bihua’s “Farewell to the King”[J]. Journal of Puyang Institute of Vocational Technology, 2009, 22(03): 67+82.