Research and Analysis of Smart Home Products Based on the Emotional Needs of Generation Z Living Alone

Abstract

With the rapid transformation of China’s economic structure, the concentration of industrial resources, and the widespread access to education, the young Generation Z has undergone a conceptual “metamorphosis,” flocking to first- and second-tier cities, resulting in a phenomenon of living alone. In a sense, these individuals drive social development through their own efforts; however, their collective psychological characteristics often clash with the heterogeneous and transient environment in which they reside. The issue of unmet emotional needs stemming from their solitude is becoming increasingly pronounced. This paper examines the living conditions and consumption characteristics of Generation Z living alone and, from the perspective of their emotional needs, explores their preferences and demands in the application of smart home products. The goal is to provide meaningful insights for improving the quality of life for young urban dwellers living alone and to contribute to the research and development direction of smart home product design.