Analysis of Marketing Strategies for Bestselling Books in the Context of Publishing Convergence: A Case Study of The Fugitive Artist

Abstract

Driven by the dual forces of the digital wave and global trends, the publishing industry is undergoing unprecedented transformation, with publishing convergence becoming the new norm for industry development. In this context, the deep integration of traditional publishing and digital publishing has not only reshaped the methods of content production, distribution, and consumption but has also raised the bar for marketing strategies of international bestsellers. The Fugitive Artist, a fictional literary work that has made a global impact, owes its success not only to its profound literary value and captivating plot but also to its precise and innovative marketing strategies. This provides a valuable case for the market promotion of international bestsellers. This paper aims to analyze the marketing strategies of The Fugitive Artist in the context of publishing convergence, exploring how the book stood out in a complex and ever-changing market environment, and offering insights for the international promotion of similar works from China.