Communications in Humanities Research ISSN: 2753-7072
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Research Article

Analysis of Editorial Planning and Insights from International Bestsellers in the Age of Intelligence

Yanhua Qin Beijing Normal University Yifan Li Beijing Normal University*

* Corresponding author: [email protected]

Abstract

In the era of intelligence, the book publishing industry is experiencing new vitality but is also facing challenges such as severe homogenization and increasing competition. Taking the British bestseller The Thursday Murder Club as a case study, this paper conducts an in-depth analysis of the book series' publishing timing, editorial planning, and marketing strategies. Through this case study, the paper summarizes successful experiences and insights into creating professional bestsellers, offering references and suggestions for the publishing industry to address market challenges and launch bestsellers. The study points out that the publishing industry should pay attention to trends and changes, accurately grasp market demand, adjust marketing strategies promptly, and emphasize collaboration and joint promotion.

Keywords: Bestseller; Book Planning; Book Marketing; Insights
Published: October 18, 2024
DOI: 10.54254/2753-7064/36/2024BJ1008
Volume: CHR Vol.36
pp. 177-184
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References

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  2. Guójì Jūn. (2023, December 23). "The Thursday Murder Club: The Man Who Died Twice" selected for Douban’s annual mystery and suspense list [EB/OL]. Retrieved September 29, 2024, from https://www.toutiao.com/article/7315675005478748722/
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