Exploring the Visual Communication of Illustration Narrative in Brand Promotion Through the Symbolic Meaning of Thorn Elements
Abstract
In today’s market, the use of visual representations is increasingly prevalent, with illustrations becoming a key promotion tool. Due to their ability to deliver immediate and powerful impact on viewers, illustrations are now a top choice for companies in advertising. Various styles and techniques of illustration have evolved, enriching the artistic language of advertising; different combinations of elements can evoke diverse reactions and interpretations among audiences. This paper aims to establish a framework for the use of illustration in advertising by analyzing a specific element and its symbolic meanings. It begins with a discussion of the fundamentals of symbolism in illustrations, followed by a detailed analysis of thorn as an artistic concept. The paper concludes by demonstrating how these strategies can be applied in market, offering guidance for future product design and promotions.
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