Communications in Humanities Research ISSN: 2753-7072
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Research Article

Animation Production Contributes to the Innovation and Development of Intangible Oil Paper Umbrella Culture

Yike HuKeyi College of Zhejiang Sci-Tech University*

* Corresponding author: [email protected]

Abstract

This study explores using animation to enhance the cultural promotion and innovation of intangible heritage oil paper umbrellas. These umbrellas, rich in history and craftsmanship, face modern challenges like market decline and skill inheritance issues. The research seeks to offer fresh insights and strategies for cultural preservation and innovation through animation. It starts by examining the cultural significance and current challenges of oil paper umbrellas, such as waning market interest and a lack of youth engagement with tradition. The study then discusses the role of animation in promoting intangible culture, highlighting its potential to raise awareness, engage the youth, and showcase traditional Chinese charm. The research suggests innovative promotional ideas like animation series, interactive platforms, and cultural events, focusing on multimedia, storytelling, and technology. It also proposes new concepts like cultural element extraction, cross-industry collaboration, and digital presentation to highlight the umbrella's unique appeal and facilitate its promotion. The conclusion emphasizes that animation is a powerful tool for cultural promotion and preservation, with the potential to revitalize the oil paper umbrella culture in the modern era. It anticipates future developments in market reach, education, cultural exchange, and social engagement, stressing the need for ongoing innovation in cultural inheritance. Overall, the study aims to provide a theoretical foundation and practical guidance for the preservation and innovative development of the oil paper umbrella culture, fostering integration with modern society and promoting sustainable cultural growth.

Keywords: Animation Production; Intangible Cultural Heritage; Oil Paper Umbrellas; Cultural Promotion; Inheritance Challenges
Published: July 31, 2024
DOI: 10.54254/2753-7064/39/20242195
Volume: CHR Vol.39
pp. 18-23
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