The Cultural Construction of NewJeans from the Perspective of Cross-cultural Communication
Abstract
The communication analysis of Korean pop culture has been the topic of academic research. NewJeans, a K-pop girl group, is a popular global pop music group of the new generation, which has the characteristics of a typical example of cross-cultural communication and strong cultural attraction. This paper attempts to explore the great innovation of the K-pop industry by analyzing its cultural construction, and conducts an empirical study on the text analysis of NewJeans music works. The study found that by establishing a common connection with the market based on the cultural narratives of East Asia and the Western market, and fully utilizing its artistic pursuit as a literary and artistic work, it can express its cultural core of companionship aimed at the young market group, combine the retro elements of the millennium with contemporary popular culture, endow Western mythological stories with contemporary metaphors and modernized expressions, and thus achieve a balance between artistic and market value. Through the analysis of the cultural construction of NewJeans, it can be seen that under the macro-guidance of global market demand, only by respecting the market characteristics of different regions, tapping the internal needs of consumers and guiding the situation in different cross-cultural perspectives can the success probability of cross-cultural communication be increased.
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