Communications in Humanities Research ISSN: 2753-7072
Home> Volumes> Volume CHR Vol.41> Article
Research Article

Channel Integration and Personalized Services: The Marketing Upgrade Path of Traditional Manufacturing Industry-Taking Haier Smart Home for Example

Jiayuan XuZhejiang Guangsha Vocational and Technical University of construction*

* Corresponding author: [email protected]

Abstract

In the 21sh century, in order to conform trend of progress of the times, all walks of life are pursuing transformation. Digital economy points to process of people through recognition of big data to identify, filter, screen, store and use. One of the most important purposes of developing digital economy is realizing industrial intelligence. This essay takes the Haier smart home for example, studying specific path and consequence of Haier smart home transformation through case study. The contents of this paper include: Haier’s ecological transformation process, the motivation of transformation. The present studies the four dimensions respectively which are native policy, peer competition, cost reasons, management changes to analyze the reason for its transformation. Haier’s transformation is revolutionary innovative and epoch-making, the details of which are explored. Finally, the enlightenment of Haier smart home is drawn, which help in for future how to adopt to the new environment and digital transformation of other peers.

Keywords: Digital transformation; Haier smart home; Transformation effect
Published: July 31, 2024
DOI: 10.54254/2753-7064/41/2024NE0008
Volume: CHR Vol.41
pp. 15-20
Download PDF

References

  1. Zang, Y.C. (2023). Performance Evaluation of Haier Intellectuals under the Background of Digital Transformation. SME Management and Technology (12),88-90.
  2. Teng, H.B. (2023). Research on the Motivation and Effect of Digital Transformation of Haier Zhijia (Master's Degree Thesis, China Academy of Fiscal Science).
  3. Dai, J. (2023). Master of Digital Transformation Path and Effect Research of Haier Zhijia (Dissertation, shandong institute of business and technology). Master.
  4. Cheng, G.J. (2023). Haier: Digital Leadership Incubates "Three-winged Birds". China Leadership Science (03),110-115.
  5. Zhao, Y. (2021). Haier Zhijia: Building Scenes and Eco-brands and Opening up New Raceway. Household Appliances (03),45.
  6. Wu, S.T. (2023). Probe into the Digital Transformation Mode of Household Appliance Manufacturing Enterprises — Taking Haier Zhijia as an Example. China Business Theory (24),156-159.
  7. Li, Y.X. (2024). Analysis of profit model innovation under digital transformation of Haier Zhijia. Modern Commerce (04),16-19.
  8. Meijing Website (2023).Haier Zhijia was selected as "Case of Digital Transformation and Development of China Brand in 2023". Household Appliances (06),5-6.